Overview
I had the responsibility of contributing to my company's freshly created website earlier this year. Before carrying on, please take a look at the finished website and animation— and I'll be breaking down everything about my specific role in it.
As a company, our primary objective was to align our website with the recent rebranding efforts we underwent and elevate the presentation of our product offerings . We recognize the importance of creating a compelling narrative that prominently showcases our products and their specific features and while we have made satisfactory progress in describing each aspect independently, we acknowledge the need to bring them together more effectively.
My Role
My focus was on the animation and motion parts. I collaborated closely with three other designers, to make sure our vision was aligned. Once we all signed-off on the animations, I then worked closely with the developers, to make sure that the export process from After Effects to Lottie, GIF, MP4 or WEBP (whichever format was required) was seamless.
Scope & Goal(s)
For this project, my motion design objectives were simple and precise:
- Describe each feature's capabilities to users.
- Raise our audience's delight a teeny bit.
Despite the seeming simplicity of both, they actually require a certain amount of balance to be successful.
